PRESS RELEASE: Wound Zoom, Inc. and Imago Care, Ltd. annouce partnership at EWMA

STEVENS POINT, Wisconsin, United States

LONDON, United Kingdom

12 May 2015


WoundZoom, Inc., a Wisconsin-based medical device company, has entered in an exclusive agreement with Imago Care, Ltd., a UK-based advanced wound care strategic marketing and technology consultancy.  


WoundZoom, Inc. manufactures the Wound Zoom®: a wound measurement camera that allows users to accurately and easily complete wound documentation in a minute. Imago Care, Ltd.’s flagship product, Elixr®, is a professional collaboration software service that communicates clinical excellence through efficient collection of electronic patient and wound assessment information including images, measurements and clinical notes, through mobile and web platforms.


Wound Zoom has obtained exclusive rights for the Elixr® product in North America and Imago Care will be the exclusive representative of Wound Zoom® in Europe. Together these two brands hope to improve patient outcomes with data driven care, obtained from the technological innovations of Wound Zoom® and Elixr®. 


“We are extremely excited to have Wound Zoom, Inc, as our strategic partner. Chronic wounds present a significant financial and resource burden to healthcare systems, globally. Capturing objective wound data at the point of care and effectively communicating it across interdisciplinary teams is a critical step to ensure patients receive the right treatment at the right time. The agreement will provide healthcare professionals with the tools and data required to improve patient outcomes and operational efficiencies through a truly global wound management solution.” commented Christopher Kennedy, CEO of Imago Care, Ltd.


“Expanding both our capabilities and our reach through this agreement is an important step for both organizations. The ability to interact with clinicians globally will provide us with invaluable feedback that will drive product development and position us for a leadership role in wound care information technology.” Thomas J. Whelan, President of WoundZoom, Inc.


The two products will be available for viewing at the 25th Conference of the European Wound Management Association (EWMA) to be held from 13-15 May, 2015 at the ExCel Convention Centre in London, UK. More than ever technology is shaping and improving our lives, WoundZoom and Elixr® hope to make these benefits of technology more prevalent in the wound care market.


Together WoundZoom and Imago Care are partnering to address a global problem with a global approach.

PDF Available here.

Imago Care, Ltd.


New Advisory Board Members Announced

23 March 2015


Wound Zoom is proud to announce two new members to its Advisory Board: Stephen Sprigle, PhD, PT and Barbara Bates-Jensen, PhD, RN, CWOCN, FAAN. These new members are accomplished experts in the field of wound care who will be able to offer Wound Zoom invaluable advice. Wound Zoom was founded with the mission to provide better tools to wound care clinicians and these board members have helped make that mission a reality.


Dr. Sprigle is credited with the invention of Wound Zoom. After surveying existing wound measurement methods and devices, the need for a clinically affordable, repeatable, and easy method became clear. He and his team at the Georgia Institute of Technology conceived the device that would later become Wound Zoom. Dr. Sprigle is a biomedical engineer and physical therapist with a variety of interests including pressure ulcer prevention and early detection. You can find more information about his education, research, and publications here:


Dr. Bates-Jensen is a nurse, researcher, author, lecturer, teacher, and mentor in wound care. She is an Associate Professor in the School of Nursing and David Geffen School of Medicine at the University of California, Los Angeles. In addition to her academic and clinical contributions to wound care she is the founder and president of the Wound Reach Foundation. In 2010, while volunteering in Haiti after the earthquake, she saw first-hand the need to raise public awareness about the needs of wound patients, clinicians and to improve the quality of wound care around the world. Wound Zoom is a proud sponsor of the Wound Reach Foundation’s annual OUCH! Race events which raise money and awareness for wound care. You can find out more about Wound Reach here: and more about Dr. Bates-Jensen’s education, research, clinical expertise, honors, awards, and publications here:


We are excited to have these inspiring individuals on our Advisory Board and look forward to the insight that they have to offer on improving wound care.

Letter from the President

What are the best practices in wound care documentation? Digital photography and measuring wounds are both accepted practices, recognized and supported by most wound care associations. Both present challenges in everyday practices.


Taking photos with today’s digital technology is easy. Identifying and storing these photos is not. Digital camera files do not reference the patient, making it necessary to apply a tag to the patient in the photo. This requires opening, renaming and then transferring the images to a file system. In day to day practice this can prove to be very time consuming. Associating the wrong image in the record has also been an issue. Digital cameras systems that associate the image with the patient and allow the images to be transferred directly to a database eliminate these problems.


Measuring wounds with rulers and gauges has shown to be neither accurate nor repeatable. Barbara Bates-Jensen, PhD, RN, FAAN Associate Professor of Nursing and Medicine at the University of California, Los Angeles states that, “The rate that wound size changes is our best predictor of healing. Yet assessing wound size is not easy, it is difficult to get accurate, reliable wound measurements.” Also, manual measurements do not provide a record of the wound border definition. This makes accurately tracking change difficult. The use of digital camera based measurement systems offer the clinician a solution to these issues.


We live in a time when technology enhances our lives so much. Think about how prevalent it has become, from Facebook to 3D printers, GPS to text messaging; try to imagine a day where you don’t interact with a computer. If we can use technology as simple as digital camera based measurement systems to decrease cost and improve quality of care- why wouldn’t we?


Tom Whelan President, Wound Zoom, Inc March 2015